Fall 2024
Background
NikeCling is a conceptual product that embeds grip-enhancing traction into cleats, removing the need for external grip socks. Created for my Markets and Marketing course, the goal was to present a streamlined product experience backed by research, visual clarity, and performance relevance.
Approach & Process
Research and Discovery
I examined existing solutions—grip socks, removable insoles, and anti-slip sprays—to identify limitations around durability, cost, and regulation. I also reviewed consumer spending habits, athlete preferences, and injury data related to in-shoe slippage.
Design and Development
The site was built to reflect how athletes actually search for gear—prioritizing clear comparison and visual demonstration.
Problem-Solution Structure: Organized content around common frustrations and how NikeCling resolves them
AR Integration: Proposed an augmented reality component to visualize the insole inside the cleat
Competitive Framing: Included data-driven comparisons to illustrate NikeCling’s advantages
Key Features
AR-based 3D product visualization concept
Stats-backed messaging tied to athlete performance
Mobile-friendly layout with bold, functional design
Side-by-side product comparisons for clarity
Results and Impact
NikeCling was well-received during final project presentations and praised for its strategic clarity and market relevance. It became a key marketing and product concept in my portfolio, highlighting my ability to combine research, storytelling, and experiential design.