Sep-Aug 2024
Background
As Social Media Manager for KDC Amherst, I oversaw digital content across Instagram and YouTube. My role combined strategic scheduling, copywriting, and collaboration with the media team to promote covers, events, and performances more effectively.
Research and Discovery
I conducted an informal audit of past content, identifying inconsistencies in voice, branding, and post frequency. I also communicated with team leads and media members to understand bottlenecks and workflow gaps.
Design and Development
My efforts focused on keeping our fun, fresh and welcoming energy to enhance our online presence.
Weekly Content Calendar: Implemented a scheduling structure for covers and promotions
Caption Writing: Crafted copy that matched each team’s tone while highlighting dancers and milestones
Media Team Collaboration: Assisted in photography, filming, and post-production to support smooth rollouts
Key Features
Event promotions, cover releases, and behind-the-scenes coverage
Redesigned visual identity and thumbnail consistency
Growth-focused content strategy tuned to Gen Z social habits
Multi-format content planning across Instagram Reels, Stories, and YouTube
Results and Impact
KDC Amherst’s social platforms saw increased reach, surpassing 1,000 followers on Instagram and reaching over 2,000 accounts. YouTube videos reached 1.5K+ views in a 28-day period, and the team's online presence became more polished, engaging, and recognizable.